History of market research, a
Auteur :
Mc / McMeekin, Andrew
Éditeur :
McMeekin, AndrewRandles, Sally,Warde, Alan,
ISBN :
9780415383851
Date de publication :
30 juil. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Traces the development of market research, its technical resources, personnel and organizations. This book discusses the rise and fall of occupational control, development of techniques for studying consumers, establishing and maintaining relationships with clients and consumers, the changing contours of industrial competition, and more.