Reconfiguring public relations: ecology, equity and enterprise
Auteur :
McKie, David / Munshi, Debashish
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415394086
Date de publication :
24 mai 2007
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.