Competing in emerging markets: cases and readings
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415399500
Date de publication :
19 oct. 2007
Dimensions :
25,4 x 17,8 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firm conduct in these markets.