Routledge handbook of sports sponsorship: successful strategies
Auteur :
Ferrand, Alain / Torrigiani, Luiggino / Camps i Povill, Andreu
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415401104
Date de publication :
17 nov. 2006
Dimensions :
24,6 x 17,4 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.