Facets of corporate identity, communication and reputation
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415405287
Date de publication :
9 avr. 2008
Dimensions :
23,4 x 15,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.