Advertising and new media
Auteur :
Spurgeon, Christina
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415430340
Date de publication :
31 oct. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.