Political marketing
Auteur :
Lees-Marshment, Jennifer
Éditeur :
Lees-Marshment, Jennifer
ISBN :
9780415431286
Date de publication :
2 juil. 2009
Dimensions :
24,6 x 17,4 cm
Poids :
730 g
Format :
Paper over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. This text is suitable for students of political marketing, parties and elections and comparative politics.