Brands and brand management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415433242
Date de publication :
28 nov. 2008
Dimensions :
23,4 x 15,6 cm
Poids :
3832 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a four-volume collection of cutting-edge and canonical research on brands and brand management.