Marketing and social construction: exploring the rhetorics of managed consumption
Auteur :
Hackley, Chris
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415439695
Date de publication :
26 mars 2007
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.