Global public relations: spanning borders, spanning cultures
Auteur :
Freitag, Alan R. / Stokes, Ashli Quesinberry
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415448147
Date de publication :
22 déc. 2008
Dimensions :
24,6 x 17,4 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.