Cross-cultural marketing: theory, practice and relevance
Auteur :
Burton, Dawn
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415448925
Date de publication :
20 nov. 2008
Dimensions :
23,4 x 15,6 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.