Accounting for goodwill
Auteur :
Beretta Zanoni, Andrea
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415451499
Date de publication :
12 mai 2009
Dimensions :
22,9 x 15,2 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials.