Strategic positioning in voluntary and charitable organizations
Auteur :
Chew, Celine
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415453042
Date de publication :
1 avr. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.