Marketing the sports organisation: building networks and relationships
Auteur :
Ferrand, Alain / McCarthy, Scott
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415453295
Date de publication :
27 août 2008
Dimensions :
23,4 x 15,6 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.