Strategic marketing: an introduction
Auteur :
Proctor, Tony
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415458160
Date de publication :
8 juil. 2008
Dimensions :
24,6 x 17,4 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.