Values-based service for sustainable business: lessons from ikea
Auteur :
Edvardsson, Bo / Enquist, Bo
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415458535
Date de publication :
31 oct. 2008
Dimensions :
21,6 x 13,8 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.