Qualitative research methods in public relations and marketing communications
Auteur :
Daymon, Christine / Holloway, Immy
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415471183
Date de publication :
24 août 2010
Dimensions :
23,4 x 15,6 cm
Poids :
552 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.