Managing service firms: the power of managerial marketing
Auteur :
Skålén, Per
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415473262
Date de publication :
12 avr. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.