Managerial economics: a strategic approach
Auteur :
Waschik, Robert / Fisher, Tim / Prentice, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415495097
Date de publication :
22 mars 2010
Dimensions :
24,6 x 17,4 cm
Poids :
900 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game theory into managerial decision-making. Taking an international perspective, the book reflects cutting edge developments in economics such as behavioural economics and auction theory and shows how these can be applied in the workplace.