Managing corporate values in diverse national cultures: the challenge of differences
Auteur :
d'Iribarne, Philippe
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415504638
Date de publication :
8 mai 2012
Dimensions :
21,6 x 13,8 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d’Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.