Customer century, the: lessons from world class companies in integrated communications
Auteur :
Gronstedt, Anders
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415512787
Date de publication :
9 déc. 2011
Dimensions :
22,9 x 15,2 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.