Advanced theory and practice in sport marketing
Auteur :
Schwarz, Eric C.
Éditeur :
Schwarz, Eric C.Hunter, Jason D.,Lafleur, Alan,
ISBN :
9780415518475
Date de publication :
13 août 2012
Dimensions :
24,6 x 17,4 cm
Poids :
884 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.