Innovation in pricing: contemporary theories and best practices
Auteur :
Hinterhuber, Andreas
ISBN :
9780415521611
Date de publication :
18 sept. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
796 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text examines how innovation in pricing can drive profits. The book examines innovation in pricing from four complementary perspectives. It illustrates how companies implement innovative pricing strategies, such as customer value-based pricing.