Strategy for sustainable competitive advantage: surviving declining demand and china's global development
Auteur :
Chaston, Ian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415522748
Date de publication :
27 févr. 2012
Dimensions :
22,9 x 15,2 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.