Emarketing excellence: planning and optimizing your digital marketing
Auteur :
Chaffey, Dave
Éditeur :
Chaffey, DaveSmith, PR,
ISBN :
9780415533355
Date de publication :
30 oct. 2012
Dimensions :
24,6 x 18,9 cm
Poids :
1496 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.