Expanding the donor base in higher education: engaging non-traditional donors
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415534000
Date de publication :
4 avr. 2013
Dimensions :
22,9 x 15,2 cm
Poids :
317 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Expanding the Donor Base in Higher Education brings theory and practice together to look at how colleges and universities can build culturally sensitive fundraising and engagement strategies, and explores the emerging research on different communities who have not traditionally been approached for fundraising.