Innovating for sustainability: green entrepreneurship in personal mobility
Auteur :
Berchicci, Luca
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415541459
Date de publication :
15 mai 2012
Dimensions :
23,4 x 15,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.