Innovations and institutions: an institutional perspective on the innovative efforts of banks and insurance companies
Auteur :
Vermeulen, Patrick / Raab, Jorg
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415541466
Date de publication :
14 juin 2012
Dimensions :
23,4 x 15,6 cm
Poids :
294 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.