Essentials of marketing management
Auteur :
Lancaster, Geoffrey
Éditeur :
Lancaster, GeoffreyMassingham, Lester,
ISBN :
9780415553476
Date de publication :
10 sept. 2010
Dimensions :
24,8 x 19,1 cm
Poids :
1184 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.