Globalisation and advertising in emerging economies: brazil, russia, india and china
Auteur :
Ciochetto, Lynne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415562003
Date de publication :
13 déc. 2011
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.