Marketing of tourism experiences
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415567589
Date de publication :
7 déc. 2009
Dimensions :
24,6 x 17,4 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art. This book was published as a special issue in Journal of Hospitality Marketing & Management.