E-marketing in sport
Auteur :
Edwards, Allan
Éditeur :
Edwards, AllanChadwick, Simon,
ISBN :
9780415577090
Date de publication :
1 sept. 2012
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport.