Industrial collaboration with japan
Auteur :
Turner, Louis
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415588621
Date de publication :
8 sept. 2010
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A study that looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies.