Health and medical public relations
Auteur :
Riggulsford, Myc
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415613316
Date de publication :
16 mai 2013
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice.