Classical rhetoric and modern public relations: an isocratean model
Auteur :
Marsh, Charles
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415626002
Date de publication :
16 oct. 2012
Dimensions :
22,9 x 15,2 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.