Marketing for cultural organizations: new strategies for attracting audiences - third edition
Auteur :
Kolb, Bonita M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415626958
Date de publication :
25 juin 2013
Dimensions :
22,9 x 15,2 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.