New developments in online marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415628877
Date de publication :
18 juin 2012
Dimensions :
24,6 x 17,4 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. It was originally published as a special issue of the Journal of Marketing Management.