New horizons in arts, heritage, nonprofit and social marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415628891
Date de publication :
11 mai 2012
Dimensions :
24,6 x 17,4 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.