Competitive intelligence, analysis and strategy: creating organisational agility
Auteur :
WRIGHT SHEILA
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415631280
Date de publication :
6 déc. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
589 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge. This book was originally published as two special issues of the Journal of Strategic Marketing.