Branding and designing disability: reconceptualising disability studies
Auteur :
DePoy, Elizabeth / Gilson, Stephen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415635387
Date de publication :
25 juin 2014
Dimensions :
23,4 x 15,6 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.