Managing quality cultural tourism
Auteur :
Boniface, Priscilla
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415642378
Date de publication :
7 déc. 2012
Dimensions :
24,5 x 17,0 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned.