Global strategies in retailing: asian and european experiences
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415644297
Date de publication :
10 sept. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.