Storytelling in management practice: dynamics and implications
Auteur :
Reissner, Stefanie / Pagan, Victoria
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415644334
Date de publication :
24 mai 2013
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed.