Artifacts and organizations: beyond mere symbolism

Éditeur : Taylor & Francis Ltd
ISBN : 9780415645966
Date de publication : 11 janv. 2013
Dimensions : 22,9 x 15,2 cm
Poids : 440 g
Langue : Anglais
Pays d'origine : Grande Bretagne

In organizations, artifacts are very important. They are often public statements of a company or powerful representations of an international corporation. Artifacts include logos, names, products, and even people. This book with contributions by many org

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