Making media content: the influence of constituency groups on mass media
Auteur :
Fortunato, John A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415649841
Date de publication :
14 déc. 2012
Dimensions :
22,9 x 15,2 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of