Psycholinguistic phenomena in marketing communications
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415651134
Date de publication :
11 janv. 2013
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.