Strategic management and online selling: creating competitive advantage with intangible web goods
Auteur :
Royer, Susanne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415652001
Date de publication :
2 nov. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.