Contemporary perspectives on corporate marketing: contemplating corporate branding, marketing and communications in the 21st century
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415662093
Date de publication :
31 juil. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.