Creativity and strategic innovation management
Auteur :
Goodman, Malcolm
Éditeur :
Goodman, MalcolmDingli, Sandra M.,
ISBN :
9780415663557
Date de publication :
13 août 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
544 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. This book explains the changes in the business environment that many organizations are facing.