Evolution of integrated marketing communications, the: the customer-driven marketplace
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415668927
Date de publication :
28 avr. 2011
Dimensions :
24,6 x 17,4 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.